Williams-Sonoma Inc.'s sister brand Hold Everything was an online and retail chain focusing on products that store, organize and stylize the home. While employed with Eleven Inc, San Francisco, I was in charge of helping to create Hold Everything's online brand – from art directing the initial marketing site to the launch of their first e-commerce website. Hold Everything's brand was all about shape, colour and stylish space-saving solutions.
We launched Hold Everything's online store which included a full e-commerce experience with additional interactive features including a "Room Builder" tool and an interior design resource hub. The website's colour palette and product photography was designed to be updated every few months to correspond with their print catalog, keeping the brand's offering feeling fresh and exciting all year long.
Hold Everything's marketing microsite was created to entice the company's print catalog customers online, while building anticipation for the upcoming launch of the e-commerce site. The marketing site was completely updated every 2 months over the course of a year, each update introducing seasonal messaging, colour and photography.