It's all about people. PFM Executive Search is a boutique firm competing for clients amongst a sea of global heavy hitters. They needed a new website and a complete digital brand refresh to showcase their global capabilities while at the same time allowing their personalized service-first approach to shine through. I designed and art directed the build of a custom responsive site which focused around their people and breadth of experience. This project included user experience and information design, content planning and the management and art direction of two company photo shoots.
I worked with photographer Paul Joseph to oversee and art direct over 16 employee portraits during a fun and very productive shoot day.
Photographer Paul Joseph and myself spent an additional day shooting with the PFM team, capturing a new brand image library using the gorgeous Vancouver harbour and the PFM office as backdrops.