Waste Control Services is one of Metro Vancouver's leading providers of waste management and recycling services. WCS initially hired me for a website redesign, but after our initial consultation process, we ended up collaborating on a new company brand strategy which included a deep look into where they wanted to be in the future and how best to turn a waste company into a zero-waste company. Developer Kevin Meronuk and I created a custom responsive site with a new look and feel, an original brand photography library and a freshly-focused message with a concise brand voice, and reorganized content strategy. The new brand work has helped the company to find it's rightful place in the market as an environmental leader and a local company whose value is built on providing customers with a team of people that provide out-of-the-box thinking for waste and cost reduction. Soon after the site launch, WCS saw a healthy spike in new business inquiries which continues today.
I brought talented photographer Johann Wall on board to help capture the company in an authentic and honest way, showcasing who they are — a local company run by a diverse group of hardworking, customer-focused people. Their industry is not polished or perfect. The work they do is unglamorous, raw, and often dirty, yet we wanted to celebrate their work by showing their industry in a whole new light. Through photography, we brought the people who often stay in the background, to the forefront, giving a rare glimpse into a "day in the life" at WCS. Johann and I also shot a series of local favourite nature spots in addition to a complete library of product photography.
I worked with Vancouver illustrator Felix Wong to introduce a playful new brand illustration language.